THE NEW STANDARD / ISSUE 001FASHION · MUSIC · PEOPLE · PLACES · CULTURE
AN INDEPENDENT POINT OF VIEW
The stories
behind what’s next.
Fashion, music, people, places and culture—documented through the work, ideas and decisions that move them forward.
EXPLORE THE FIRST STORY ↘BUILT IN LOS ANGELESSCROLL TO EXPLORE ↓
01 / THE FIRST STORYNEHEMIAH WILCOTS / FOUNDER STORY
WINNIN was never the final destination.
Nehemiah Wilcots on building WINNIN, learning to slow down, and turning a fashion brand into the foundation for a larger creative institution.
READ THE STORY ↗02 / ABOUT THE PLATFORMTHE EDITORIAL POSITION
A closer look at
the work behind
the moment.
The New Standard is an independent editorial platform rooted in Los Angeles. We follow fashion, music and culture through the people creating them.
Our first phase is intentionally focused: real stories, direct access and a point of view built from the work in front of us. More voices and places will enter as the publication grows.
SEND AN EDITORIAL INQUIRY ↗01 / FASHION02 / MUSIC03 / PEOPLE04 / PLACES05 / CULTURE